Rory Parry

Manage the agency’s largest SEO book: 40 active clients spanning law, multi-location franchises, manufacturing, and B2B services.

Serve as lead strategist for every retainer above $4,000 per month (current range $4,000-$12,000).

Coordinate on-site, technical, and local SEO efforts with PPC, paid social, and web-dev teams to deliver holistic marketing programs.

Created an AI-first optimisation framework that lifts client visibility in Google AI Overviews, Perplexity, and other LLM search surfaces by combining entity schema, review velocity tracking, regex-powered query mining in Search Console, and strategically published off-site brand mentions written to nudge entity sentiment in model outputs.

Daily tool stack – Perplexity Labs, Notebook LM, AirOps, Flowith AI, custom GPTs (organic page evaluators, semantic triple extractors), and Claude Artifacts for rapid prompt testing and workflow prototyping.

Maintain client relationships, reporting, and roadmap ownership while standardising SOPs for consistent delivery.

Built AI-powered content engineering workflows combining custom Claude AI 'skills' for content production with Claude Code for end-to-end site management.

Developed custom prompt engineering frameworks that systematize brand voice, compliance, and SEO optimization across 50+ landing pages

Created Claude Code framework for complete site management: strategic planning, technical implementation, content architecture, and performance optimization

Built automated workflows that extract company profiles and brand positioning from websites and transform them into structured data for content generation

Designed industry-specific landing page templates with compliance requirements and conversion patterns

Reduced landing page production time from 8-12 hours to 45 minutes while maintaining quality standards

Developed reusable site templates with Schema.org automation, geo-targeting, and AI search optimization for local service businesses

Develop and execute local SEO strategies focused on increasing search rankings for high-revenue keywords that drive in-store and online conversions.

Manage and optimize Google Business Profiles for local businesses, enhancing their visibility in local search results.

Improve clients' organic search presence by performing detailed on-page and technical SEO audits and implementing strategic improvements.

Lead review generation campaigns, increasing customer feedback and engagement to build trust and authority for clients’ businesses.

Track and analyze performance metrics, adjusting SEO tactics to maximize ROI and ensure clients rank for search terms that bring the most revenue.

Conduct competitive analysis to identify gaps and opportunities, positioning clients as leaders in their local markets.

Launched 5 niche websites in multiple verticals to capitalize on emerging opportunities.

Traffic across the portfolio at it’s peak reached 800,000+ pageviews per month.

Ranked sites for broad informational and high buying intent terms, quickly establishing the brand as an authority in its niche.

Conducted in-depth keyword research and content optimization to drive organic traffic growth.

Managed affiliate partnerships, driving revenue growth and monetization opportunities via negotiating improved commission rates.

Performed comprehensive on-page SEO audits and technical analysis to optimize search performance and improve conversion rates.

Built and maintained strategic relationships with brands, increasing website authority and reach.

Delivered performance reports with actionable insights, continuously refining SEO strategies.

Planned, designed, and launched factoryinteriors.com, growing traffic from 0 to 40,000 monthly pageviews within the first year.

Increased revenue to $80k/month by month 10, reaching $135k/month by 18 months, establishing the site as the market leader in the auto carpet industry.

Led SEO and conversion rate optimization initiatives, significantly enhancing website performance and user engagement.

Analyzed SERP results, keyword trends, and sales data to identify growth opportunities.